ADVERTISER POLICY

Infomo is committed to an equitable and sustainable digital advertising ecosystem that is both trusted and transparent for all ecosystem participants: users, advertisers, and publishers. These policies are designed not only to abide by international and local advertising legislation but to ensure a safe and positive experience for our users. Thus our policies prohibit specific content that is deemed harmful to any stakeholders.

INTRODUCTION

Infomo Ads enables businesses of all sizes, from around the world, to promote a wide variety of products, services, applications, and websites across our ecosystem. To help create a safe and positive experience for all stakeholders, we have developed policies that adhere to widely accepted advertising standards.

We regularly review these standards when crafting our policies. As a result, we have created a set of policies that apply to all promotions across the Infomo ecosystem.

Infomo requires that advertisers comply with all applicable legislation and the Infomo policies described here. Advertisers must keep appraised on these requirements for anywhere that ads may be shown. When we identify content that may violate these requirements, we will inform you accordingly through our standard remediation process.

If you have questions about these policies, please contact your local sales office.

We use a combination of automated and human moderation to ensure Infomo Ads comply with these policies. However, if you observe any ads that may violate our policies, please let us contact us.

Our advertising policies cover four broad areas:

  • Prohibited content;
  • Prohibited practices;
  • Restricted content; and
  • Editorial and technical.

PROHIBITED CONTENT

COUNTERFEIT GOODS

We prohibit the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app. 

DANGEROUS PRODUCTS OR SERVICES

We don't allow the promotion of products or services that may cause damage, harm, or injury. These include recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products.

DISHONEST BEHAVIOR

We don't allow the promotion of products or services that are designed to enable dishonest behaviour. These include hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; or academic cheating services.

INAPPROPRIATE CONTENT

We don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence. These include bullying or intimidation of an individual or group; racial discrimination; hate group paraphernalia; graphic crime scene or accident images; cruelty to animals; murder, self-harm, extortion or blackmail; sale or trade of endangered species; or profane language.

PROHIBITED PRACTICES

ECOSYSTEM ABUSE

We don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our moderation processes. These include: promoting content that contains malware; "cloaking" or using other techniques to hide the true destination that users are directed to; "arbitrage" or promoting destinations for the sole or primary purpose of showing ads; promoting "bridge" or "gateway" destinations that are solely designed to send users elsewhere; advertising with the sole or primary intent of gaining public social network endorsements from the user; "gaming" or manipulating settings in an attempt to circumvent our policy review systems.

DATA COLLECTION AND USE

We expect our Advertisers will not misuse User information, nor collect it for inappropriate purposes or without appropriate security measures. Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion. Examples of irresponsible data collection and use: obtaining credit card information over a non-secure server, promotions that claim to know a user's sexual orientation or financial status, violations of our policies that apply to interest-based advertising and remarketing.

MISREPRESENTATION

We restrict ads or destinations that intend to deceive users by excluding relevant information or giving misleading information about products, services, or businesses. These include: omitting or obscuring billing details such as how, what, and when users will be charged; omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties; failing to display tax or licence numbers, contact information, or physical address where relevant; making offers that aren't actually available; making misleading or unrealistic claims regarding weight loss or financial gain; collecting donations under false pretenses; "phishing" or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information.

RESTRICTED CONTENT

ADULT CONTENT

We don’t allow certain kinds of adult content in ads and destinations. These include strip clubs, erotic cinemas, sex toys, adult magazines, sexual enhancement products, matchmaking sites, models in sexualized poses.

COPYRIGHT AND TRADEMARKS

We don’t allow ads that are unauthorized to use copyrighted content. If you are legally authorized to use copyrighted content, apply for certification to advertise. If you see unauthorized content, submit a copyright-related complaint. Multiple factors determine when trademarks can be used in ads. These policies apply only when a trademark owner has submitted a valid complaint to Infomo.

FINANCIAL SERVICES

For this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice. When promoting financial products and services, Advertisers must comply with state and local regulations for any region or country that their ads target.

PHARMACEUTICALS AND MEDICINES

We expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with Infomo and targets only approved countries.

POLITICAL CONTENT

We support responsible political advertising and expect all political ads and destinations to comply with a local campaign and election laws for any areas they target. These include the promotion of political parties or candidates, political issue advocacy.

RESTRICTED FORMATS

We adopt the Interactive Advertising Bureau (IAB) international standards, Please discuss with your sales team for formats and features that may be most appropriate to your campaign objectives.

RESTRICTED SUBSTANCES

We abide by local alcohol laws and industry standards, so we don’t allow certain kinds of alcohol-related advertising. These include beer, wine, sake, spirits or hard alcohol, champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits.

WAGERING AND GAMBLING

We don’t allow certain kinds of gambling-related advertising. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-fun" games; non-casino-based cash game sites.

OTHER RESTRICTIONS

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our continuous reviews, and feedback from users and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may take a conservative position and limit or stop related ads from running.

EDITORIAL AND TECHNICAL

DESTINATIONS

Ad destinations must offer unique value to users and be functional, useful, and easy to navigate. Examples of promotions that don't meet destination requirements include: display URL that does not accurately reflect the URL of the landing page; sites or apps that are under construction, parked domains, or are just not working; sites that are not viewable in commonly used browsers; and sites that have disabled the browser's back button.

EDITORIAL

We only allow ads that are clear, professional in appearance, and those lead users to content that is relevant, useful, and easy to interact with. Examples of promotions that don't meet these editorial and professional requirements include overly generic ads that contain vague phrases; and gimmicky use of words, numbers, letters, punctuation, or symbols.

FORMATS

We only allow ads that comply with IAB standards. Advertisers participating in beta programs of new ad formats should contact their local sales office. Examples of ad format requirements include character limits for the ad headline or body, image size requirements, file size limits, video length limits, and aspect ratios.

ADVERTISERS LEGAL REQUIREMENTS

Advertisers are always responsible for ensuring that you comply with all applicable laws and regulations, in addition to Infomo's advertising policies, for all of the locations where your ads are showing.

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