For Whom The Cookie Crumbles

According to eMarketer, programmatic advertising networks will account for 83.5% of all US digital display advertising spend. Similarly, according to bit.ly, programmatic advertising currently accounts for 90% of current UK digital display ad spend. To date, cookies have been the key campaign tracking tools for the display advertising market. However, cookies, especially the use of third-party cookies, have been substantially abused. The U.K. Information Commissioner's Office (ICO) has identified this as a major security risk factor. Accordingly, the leading browsers Chrome, Explorer, Firefox, Safari, etc.) are taking steps to block or phase out cookies as key user tracking tools.

Infomo Indonesia to launch at MMA Impact Indonesia

Infomo Indonesia will be launched at the MMA Impact Indonesia Build the Future conference in Jakarta on 3 October 2019. The conference will feature keynotes from leading lights in the fast-growing Indonesian mobile marketing industry including Ananda Rao, President and founder of Infomo.

On Becoming Digital, Pt. 3: The Business Model for Mobile Network Operators

In Part 1 of this series, we discussed “becoming digital” is all about deeply “understanding the consumer” and developing capabilities to “engage the consumer”. In Part 2 we discussed “becoming digital” from a newspaper perspective. Part 3 extends these discussions to Mobile Network Operators (MNO’s) and Mobile Virtual Network Operators (MVNO’s).

On Becoming Digital, Pt. 2: The Business Model for Newspapers

In Part 1 of this series, we discussed the broader aspects of “becoming digital”. We posited that "becoming digital" is about deeply “understanding the consumer” and developing capabilities to “engage that consumer”. In Part 2 of this series, we discuss “becoming digital” from a newspaper or publisher perspective.

On Becoming Digital, Pt. 1: The Business Models

The digital revolution fuelled by rapidly changing technologies and customer behaviour is disrupting virtually every industry. We discuss the successes and challenges across three categories of businesses ranging from digital natives through legacy enterprises.

Why B2B brands are ramping content

For a while now, consumer brands have used social media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories.

Some key statistics for Marketeers

Digital advertising spend is predicted to reach $520bn (£411bn) by 2023, climbing from $294bn (£233bn) this year. This marks an average annual growth of 15% over the next five years, with the rise driven by the use of AI-based programmatic advertising.

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