Most readers will know the proverb ‘you can lead a horse to water, but you can't make it drink'. This is perhaps one of the oldest English proverbs still in use today, the first citing of its usage goes back to the 12th century. Extending this proverb to today’s commercial world, the product/service is the water, and the consumer the horse. The role of marketing is to identify the thirsty horses and invite them to drink your water when there are multiple similar water sources. This is no simple challenge.
On the 22nd of April, two days ago, there was an announcement about Facebook investing in Reliance Jio. All media agencies in India carried this news. In taking up this stake, at US$5.7B for a 9.9% stake, Facebook has valued Reliance Jio at a whopping US$57.57B, a Telecom that is less than five years old in India.
According to eMarketer, programmatic advertising networks will account for 83.5% of all US digital display advertising spend. Similarly, according to bit.ly, programmatic advertising currently accounts for 90% of current UK digital display ad spend. To date, cookies have been the key campaign tracking tools for the display advertising market.
With keynote addresses from industry leaders, including Infomo founder Ananda Rao and Infomo Indonesia CEO Noerman Taufik, Infomo Indonesia was formally launched at the MMA Impact Indonesia Build the Future conference in Jakarta on 3 October 2019.
Infomo Indonesia will be launched at the MMA Impact Indonesia Build the Future conference in Jakarta on 3 October 2019. The conference will feature keynotes from leading lights in the fast-growing Indonesian mobile marketing industry including Ananda Rao, President and founder of Infomo.
In Part 1 of this series, we discussed “becoming digital” is all about deeply “understanding the consumer” and developing capabilities to “engage the consumer”. In Part 2 we discussed “becoming digital” from a newspaper perspective. Part 3 extends these discussions to Mobile Network Operators (MNO’s) and Mobile Virtual Network Operators (MVNO’s).
In Part 1 of this series, we discussed the broader aspects of “becoming digital”. We posited that "becoming digital" is about deeply “understanding the consumer” and developing capabilities to “engage that consumer”. In Part 2 of this series, we discuss “becoming digital” from a newspaper or publisher perspective.
The digital revolution fuelled by rapidly changing technologies and customer behaviour is disrupting virtually every industry. We discuss the successes and challenges across three categories of businesses ranging from digital natives through legacy enterprises.
For a while now, consumer brands have used social media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories.
Digital advertising spend is predicted to reach $520bn (£411bn) by 2023, climbing from $294bn (£233bn) this year. This marks an average annual growth of 15% over the next five years, with the rise driven by the use of AI-based programmatic advertising.